Client

Oyster Self Storage

Project

New Logo, Branding & Signage

Oyster Self Storage is a new storage company based in Sheffield offering a range of personal, business and student storage options.

We were commissioned to create a new identity for this startup company. The brief was to create a logo that would sit well within the self storage industry amongst its competitors whilst portraying a friendly, family-run business.

The new logo used bold opposing colours with a simple Oyster shell with a pearl inside the character 'O'. Using a serif typeface for the word 'Oyster' gave the name distinction and prominence from the sans serif 'SELF STORAGE' underneath.

To accompany the logo we created branded signage, internal and external wall graphics and a new promotional flyer.